Target Audience Demographic

-Understand the importance of knowing your audience's wants and needs.

• From researching Mumford & Sons and their fan base, we found that their target audience were young adults (male 69%, female 32%) at average age of 24.
• Mumford & Sons come under the genre of indie/folk music.
• 75% of their target audience falls under the socio economic classification of ABC1.
• Their FaceBook page currently has 2,147,224 members, all from different social classifications, with 52% of them in full time work and 29% of them still studying.
• Mumford & Sons appeared on the front of the magazine NME. It has been found that readers of NME go to live gigs -65% male, 50% 16-24 years old, 23% 25-34 years old, 79% ABC1.
• C-B; main category for NME readers.

In order to find out what our audience wants to see in our music video, we will need:
-Qualitative and quantitative methods.
-Explain why we believe these are the best ways to reach our target audience.
-What data we hope to gain.
-How we will collect, evaluate and present our data.
-Explain how the data will impact on our choices in the final video.